Epson's Latest Photo & Graphics Powerhouses: Epson SureColor P7370 and P9370 Unveiled

Setting the Stage for Photographic Excellence

For photographers, fine artists, and graphic designers, the journey from a digital vision to a tangible print is where true artistry culminates. It's in this transformation that fleeting pixels become lasting expressions, demanding tools of precision and performance. For decades, Epson has stood as a pioneer in this demanding field, consistently delivering printing solutions that push the boundaries of quality and solidify its reputation as a trusted name for discerning creatives worldwide.

It's with this legacy that Epson proudly introduces two new titans to its acclaimed SureColor P-Series lineup: the Epson SureColor P7370 (24-inch) and the Epson SureColor P9370 (44-inch) large-format printers. These machines are engineered to redefine expectations for color accuracy, black density, and overall print fidelity. They promise to be indispensable assets for anyone committed to producing exhibition-quality photographs, stunning fine art reproductions, and razor-sharp graphic proofs.

In the following sections, we'll dive deep into what makes the P7370 and P9370 so remarkable. We'll explore their core features, dissect their powerful ink technologies, and precisely position them within Epson's diverse P-Series ecosystem. Prepare to discover how these new powerhouses are set to elevate your prints from excellent to extraordinary.

Meet the Dynamic Duo: The SureColor P7370 (24") and P9370 (44")

The core of Epson's latest professional printing push comes in two meticulously engineered packages: the SureColor P7370 and its larger sibling, the SureColor P9370. While differing in their maximum media width, these two printers are built on the same foundation of advanced technology and a shared philosophy of uncompromising print quality, particularly for fine art and photographic applications.

A. The SureColor P7370 (24-inch model): Your Studio's New Essential

The Epson SureColor P7370 stands as a truly essential tool for a wide array of creative professionals. At 24 inches wide, it strikes an ideal balance between professional-grade output capabilities and a manageable footprint, making it perfectly suited for environments where space is a consideration but quality cannot be sacrificed. This printer is an invaluable asset for:

• Professional Photographers: Offering the ability to produce exquisite prints up to 24 inches wide, the P7370 is perfect for portfolio pieces, client presentations, and smaller gallery editions. Its precise color reproduction and stellar black-and-white capabilities ensure that every subtle detail and tone captured through the lens is faithfully translated to paper.
  
  

• Fine Art Printers: Artists looking to create limited editions of their work or studios specializing in high-fidelity reproductions will find the P7370's accuracy and media versatility indispensable. It handles delicate fine art papers with ease, preserving the texture and character of the chosen medium.
  
  

• Small Studios and Creative Agencies: For teams that need professional-grade output for proofs, mock-ups, and client-facing materials without investing in a larger, more industrial-sized machine, the P7370 offers an accessible entry point into large-format excellence.
  
  

• Educators and Institutions: Art schools and photography programs can leverage the P7370 to provide students with hands-on experience using industry-standard equipment, fostering a deeper understanding of print production.

The key appeal of the P7370 lies in its ability to deliver the same groundbreaking print engine and advanced inkset found in its larger counterpart, but in a size that fits comfortably into a dedicated studio space or even a sophisticated home office. It's the ideal choice for detailed proofs, medium-sized exhibition prints, and any project where a commitment to the highest quality output is paramount, but the sheer scale of a 44-inch print isn't a constant requirement. Its efficiency for smaller print runs also makes it a cost-effective solution for managing professional output.

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B. The SureColor P9370 (44-inch model): Grand Scale, Grand Vision

Stepping up in scale, the Epson SureColor P9370 opens up a world of grander possibilities for artists and businesses with more expansive print ambitions. At 44 inches wide, this machine transforms the creative landscape, allowing for the production of truly impactful large-format prints. The P9370 is designed for:

• Larger Studios and Print Shops: Commercial printing operations and dedicated fine art reproduction houses will appreciate the P9370's capacity to handle larger volumes and broader media widths, facilitating bigger projects and higher throughput.
  
  

• Galleries and Museums: For institutions needing to create stunning exhibition graphics, large-scale photographic displays, or high-fidelity reproductions of masterworks, the P9370 delivers the scale and precision required to meet exacting curatorial standards.
  
  

• Demanding Graphic Arts Professionals: Designers working on large format advertising, architectural renderings, theatrical backdrops, or expansive marketing materials will find the P9370 an indispensable tool for bringing their large-scale visions to life with exceptional color accuracy and detail.

The P9370’s primary appeal is its ability to produce truly immersive, stunning large-format prints, murals, and exhibition-quality artwork. It’s a workhorse for projects that demand not just exquisite detail, but also impressive physical presence. Despite its larger size, it maintains the same user-friendly design philosophy as the P7370, ensuring that scaling up your print capabilities doesn't mean scaling up complexity. It empowers creators to visualize their work without compromise, extending their creative canvas to truly grand proportions.

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C. Shared Core Technologies & Philosophy

Despite their size differences, the P7370 and P9370 are fundamentally identical in their core technological architecture and design philosophy. This shared foundation is what ensures consistent, professional results regardless of the chosen model. Both printers incorporate:

• Advanced Print Head Technology: At the heart of each machine lies Epson's state-of-the-art PrecisionCore MicroTFP print head. This is not just a component; it's a meticulously engineered system designed for unparalleled accuracy. It fires microscopic, perfectly spherical ink droplets with extreme precision, ensuring razor-sharp details, smooth gradations, and a complete absence of banding, even in the most challenging images. The reliability and longevity of this print head are cornerstones of the P-Series' professional appeal.
  
  

• Revolutionary Ink Technology: Both printers leverage Epson's innovative UltraChrome PRO10 inkset. This 10-color pigment ink system is where much of the magic happens, specifically engineered for photographers and fine artists. Its expanded color gamut and exceptional permanence are key to the vibrant and long-lasting prints these machines produce. We'll delve deeper into the specific benefits of this inkset in a later section, but it's crucial to understand that both the 24-inch and 44-inch models share this exact same, powerful ink formulation.
  
  

• Precision Media Handling: From delicate fine art papers to robust poster board, both printers are designed to handle a vast array of media types and thicknesses with incredible precision. Their advanced media loading and transport systems minimize skewing and ensure consistent results across entire print runs, whether you're using rolls for long banners or individual sheets for limited editions.
  
  

• Uncompromising Black & White Output: This is a paramount strength shared by both the P7370 and P9370. Epson has dedicated significant engineering to delivering unparalleled monochrome prints. The UltraChrome PRO10 inkset, with its multiple black and gray inks, allows for incredibly smooth tonal gradations, deep, neutral blacks, and a complete absence of color casts in black-and-white images. For photographers specializing in monochrome work, or those who demand archival-quality black and white, these printers set a new benchmark.
  
  

• Nuanced Color Reproduction: While their monochrome capabilities are a highlight, their color reproduction is equally stunning. The careful selection of pigment inks, including the specialized Violet ink, allows for a truly expansive and accurate color palette, capable of rendering subtle hues and vibrant saturations with lifelike fidelity.

In essence, whether you opt for the P7370 or the P9370, you are investing in the same core commitment to print perfection. The choice between them boils down to the scale of your projects, not a compromise on the underlying technology or the ultimate quality of the output.

Where Do They Stand? The P7370/P9370 in the P-Series Ecosystem

Understanding where the SureColor P7370 and P9370 fit within Epson's extensive professional printing portfolio is crucial for any potential buyer. The P-Series is designed to cater to a diverse range of needs, from individual artists and photographers to large-scale production houses. Each model occupies a specific niche, offering tailored features and capabilities. The P7370 and P9370 are positioned strategically to bridge the gap between desktop excellence and high-volume production, while also serving as a specialized option within their mid-range segment.

A. The Broad P-Series Landscape (From Desktop to Production)

Epson's SureColor P-Series spans a impressive range of sizes and functionalities, providing a scalable solution for virtually any professional imaging workflow. Let's outline the landscape to better understand the P7370/P9370's place:

• The Desktop Entry Point: Epson SureColor P900 (17-inch) At the more compact end of the spectrum, we find the SureColor P900.
  
  
  This 17-inch desktop printer is a powerhouse in its own right, designed for serious enthusiasts, semi-professionals, and studios with limited space that still demand uncompromised quality. It utilizes the same 10-color UltraChrome PRO10 inkset found in the P7370 and P9370, including the crucial Violet ink. The P900 is celebrated for bringing professional-grade photographic and fine art output capabilities to a desktop footprint, making it an ideal choice for smaller prints, portfolio work, and proofs where maximum width isn't a concern. It sets a high bar for quality even at its entry point, establishing the foundational excellence that permeates the rest of the P-Series.
  
  

• The Mid-Range Photographic Specialists: Epson SureColor P7370 (24-inch) and P9370 (44-inch) This is where our featured printers come into play. The P7370 (24-inch) represents a significant step up from the desktop P900. It offers larger format capabilities, catering to professional photographers and fine artists who need to produce prints up to 24 inches wide for exhibitions, client deliverables, or larger edition runs. Its larger size also often translates to more robust construction and higher duty cycles than a typical desktop unit. The P9370 (44-inch) builds on this by extending the print width to an impressive 44 inches. This model is the true workhorse for larger studios, galleries, and print shops focusing on grand-scale photographic and fine art reproductions, large format graphic proofs, and banners. Both the P7370 and P9370 benefit from the same 10-color UltraChrome PRO10 inkset as the P900, ensuring consistent color science and superior black and white output across this segment. Their positioning is clear: they are the dedicated tools for professional fine art and photographic output in standard large formats.
  
  

• The High-Volume Production Powerhouse: Epson SureColor P20570 (64-inch) At the zenith of the P-Series, we find the industrial-grade production printers, exemplified by the Epson SureColor P20570 (64-inch).
  
  
  This behemoth is built for sustained, high-volume output in demanding commercial environments, print service providers, and sign shops. While it also delivers exceptional image quality, its primary focus shifts towards speed, reliability, and cost-effectiveness for large print runs. Critically, the P20570 utilizes the even broader 12-color UltraChrome PRO12 inkset, which includes not only Violet but also Orange and Green inks. This expanded gamut is particularly beneficial for hitting a vast array of spot colors and commercial print standards, making it the preferred choice for applications where ultimate color matching versatility at high speed is paramount. The P7370/P9370, while offering superb quality, are distinct in their optimized balance of size, cost, and the specific 10-color inkset tuned more acutely for the nuances of photographic and fine art reproduction, bridging the gap between desktop and full-scale production.
  
  

B. Their Close Siblings: P7570 and P9570 - Similarities

It's natural to wonder about the other models in the mid-range P-Series, specifically the P7570 and P9570. While they share the same physical dimensions as the P7370 and P9370 respectively, and a host of underlying technologies, their crucial distinction lies in their specialized inksets. However, before diving into the differences, it's essential to appreciate the vast array of similarities that make all these mid-range SureColor P-Series printers exceptional.

Both the P7370/P9370 line and the P7570/P9570 line are built on the same robust and highly advanced hardware platform, showcasing Epson's commitment to consistent engineering excellence across its professional product lines.

Shared Core Technologies & Design:

PrecisionCore MicroTFP Print Head: This is the identical, cutting-edge print head technology found across all these models. It's the engine that drives the exceptional detail, smooth gradations, and reliable performance that define Epson's professional output. Regardless of which model you choose, you benefit from the same industry-leading print head technology.

Identical Media Handling Capabilities: Whether you're working with delicate fine art papers, glossy photo media, or rigid poster boards, both series offer the same sophisticated paper transport system. This includes precision roll feeding, robust sheet feeding, and the ability to handle various media thicknesses with minimal risk of damage or skewing, ensuring consistent output across diverse materials.

Robust Industrial Design and Build Quality: All these printers are engineered for durability and reliability in demanding professional environments. Their physical construction, internal mechanics, and overall robustness are largely identical, guaranteeing a long operational lifespan and consistent performance under heavy workloads.

Consistent Footprints and Operational Interfaces: The P7370 shares its physical dimensions and operational layout with the P7570, just as the P9370 does with the P9570. This commonality makes them highly intuitive for users who may work with multiple printers in a studio or need to upgrade without a steep learning curve. The intuitive touchscreen interfaces and overall workflow are consistent across both lines.

Dedicated Black Ink Channels with Automatic Switching: A significant shared advantage across both the Px370 and Px570 series is the presence of dedicated channels for both Photo Black and Matte Black inks. This eliminates the time-consuming and ink-wasting process of swapping black ink cartridges when changing media types (e.g., from glossy to matte paper). The printer automatically selects the optimal black ink for the loaded media, streamlining workflow and reducing consumable waste.

The Nuance: Specialized Inksets for Specialized Needs While the shared hardware platform ensures fundamental excellence, the strategic divergence lies in their specialized inksets, allowing Epson to precisely cater to different professional demands.

Epson SureColor P7570 & P9570: These models are explicitly designed with commercial proofing and packaging applications in mind. They utilize the 12-color UltraChrome PRO12 inkset, which includes the foundational colors plus Orange, Green, and Violet inks. This expanded 12-color gamut is crucial for hitting a vast range of industry-standard spot colors, such as those found in corporate branding and packaging. The Orange and Green inks, in particular, enable these printers to achieve exceptional color accuracy when matching Pantone colors and other brand-specific hues, making them indispensable tools in pre-press and design environments where precise color communication is paramount.

Epson SureColor P7370 & P9370 (The focus of this post): As we've highlighted, these printers are the champions of fine art, photography, and graphic arts applications where the utmost fidelity to original capture and artistic expression is key. They feature the 10-color UltraChrome PRO10 inkset, which includes a dedicated Violet ink. This Violet ink specifically expands the color gamut in the blue-to-purple spectrum, enabling richer, more nuanced blues, purples, and magentas. This is incredibly beneficial for photographers reproducing scenes with deep skies, subtle lighting, or rich florals, as well as artists requiring precise control over cool tones. Furthermore, this inkset is meticulously optimized for achieving superior black-and-white prints, delivering unparalleled depth, neutrality, and smooth tonal transitions.

In Essence: Think of it this way: both the P7370/P9370 and P7570/P9570 are high-performance sports cars built on the same world-class chassis. However, the P7370/P9370 have an engine tuned specifically for the subtle curves and precise control needed for artistic expression, while the P7570/P9570 have an engine optimized for the rigorous demands of commercial color accuracy. Your choice depends on the specific, critical color demands of your projects – ultimate photographic and fine art reproduction with emphasis on specific blue/purple hues and monochrome, or broader commercial color matching.

Why Choose the P7370 or P9370?

Investing in a professional printer means choosing a tool that empowers your vision. The Epson SureColor P7370 and P9370 stand out as premier choices, engineered for the highest demands of photographic and fine art reproduction.

At their core, both printers utilize Epson's advanced PrecisionCore MicroTFP print head technology. This ensures unparalleled precision, firing microscopic ink droplets with pinpoint accuracy for razor-sharp details, remarkably smooth tonal transitions, and consistent results across every print. Complementing this is the revolutionary 10-color UltraChrome PRO10 inkset, a pigment-based system designed for stunning visual impact and archival longevity. Crucially, it features a dedicated Violet ink, significantly expanding the color gamut, especially in the challenging blue-to-purple spectrum, for more vibrant and accurate color reproduction. This inkset also contributes to incredibly deep, rich blacks and high D-Max, adding striking dimensionality to your work.

A significant advantage for busy professionals is the dedicated Photo Black and Matte Black ink channels. This innovative feature allows the printer to automatically switch between black inks based on the media loaded, eliminating time-consuming manual swaps and reducing ink waste. This automation not only streamlines your workflow but also ensures optimal black density and detail on both glossy and matte surfaces. For artists focused on monochrome, this results in exceptional black and white output, delivering neutral tones, smooth gradations, and profound blacks free from color casts.

Beyond ink and print head technology, the P7370 and P9370 offer robust media versatility, expertly handling a wide array of roll and cut-sheet papers, from delicate fine art media to thick poster boards.

Their intuitive user-friendly features, including a responsive color touchscreen and simplified media loading, enhance operational efficiency. Finally, backed by Epson's renowned reputation for reliability and consistency, these printers are built as dependable workhorses, ensuring sustained, high-quality output and allowing you to focus on your creative endeavors with confidence.

Conclusion: Your Next Step in Professional Printing

In a world increasingly reliant on digital screens, the tangible, impactful beauty of a truly exceptional print remains unparalleled. For photographers, fine artists, and graphic designers, the print is the ultimate expression of their craft, a lasting testament to their vision and skill. The tools used to create these masterpieces are as crucial as the creative talent itself.

With the introduction of the Epson SureColor P7370 (24-inch) and P9370 (44-inch), Epson has once again raised the bar for professional large-format printing. Throughout this exploration, we've seen how these printers stand apart, not just as mere output devices, but as sophisticated instruments engineered for artistic precision. Their core advantages are clear: from the pinpoint accuracy of the PrecisionCore MicroTFP print head to the vibrant and archival qualities of the 10-color UltraChrome PRO10 inkset with dedicated Violet ink, every aspect is designed to bring your digital files to life with breathtaking fidelity. Their ability to deliver exceptional black and white output with nuanced tones and deep, neutral blacks is a testament to their specialized design for the discerning visual artist. Coupled with robust media versatility, user-friendly features like automatic black ink switching, and Epson's legendary reliability, the P7370 and P9370 represent a comprehensive solution for demanding professionals.

These printers are strategically positioned as the ideal choice for those who specialize in fine art reproduction, high-end photography, and detailed graphic proofs. They offer the perfect balance of professional capabilities, print size options, and an inkset optimized for the nuances of photographic color and the purity of monochrome. While their Px570 siblings serve the critical commercial proofing market with their broader 12-color gamut, the P7370 and P9370 are undeniably the champions for artistic expression and archival quality.

If your pursuit of excellence leads you to demand prints that truly reflect the depth, emotion, and detail of your original vision, then the Epson SureColor P7370 and P9370 are your next essential investment. They are more than just printers; they are gateways to new levels of creative output and lasting impact.

Ready to elevate your prints from excellent to extraordinary?

Explore the full capabilities of the Epson SureColor P7370 and P9370. Visit Epson's official website or consult with Image Pro International, a trusted authorized reseller, to learn more and take the next step in enhancing your creative workflow. Your masterpiece deserves nothing less.

[ Order the EPSON SureColor P7370 ]

[ Order the EPSON SureColor P9370 ]

 

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